WHY ADVERTISE WITH ON TIME TRAFFIC?
At On Time Traffic, it is our goal to make your target market believe in you and in what you do. Chuck can help you reach out to them through radio advertising!
Despite all the changes in the last decade in how people access music, AM/FM radio is still the most cost-effective advertising medium today. It is an inexpensive way to reach your existing and potential customers.
Commander Chuck’s On Time Trafﬁc Network has the State of Tennessee’s largest captured electronic media platform.
On Time Trafﬁc already targets specific demographics and market segments. Therefore by choosing us to broadcast with, you can lock into your potential customers and increase the frequency of delivering your message.
It is AFFORDABLE.
Radio advertising has significantly less costs compared to other types of media. Television and print ads can go up to hundreds of thousands including costs for video equipment, studio time, actors, models. Radio ads require less resources while being able to reach the same target audience that a television spot would have resulted in.
On Time Trafﬁc offers just the right amount of REACH, FREQUENCY AND CONSISTENCY in order to make your campaign successful.
Frequency is the number of times your ad is heard by the average person over the course of a week. How often are you sharing your message with the target audience? Be selective in targeting because you don’t have to reach everyone. Everyone isn’t your potential customer. Once you’ve identified your target audience, it’s time to build frequency. Think of it as talking to people a lot.
If frequency is talking to people a lot, reach is talking to a lot of people. Reach is the number of different people who hear a radio commercial. As of July 2019, Tennessee has a population of 6,897,576 which ranks 16th in the country.
To be effective, your business doesn’t have an infinite budget; however, reach and frequency remain crucial elements for a successful campaign. How do you find a good balance? It is a good idea to advertise consistently with On Time Traffic.
So, is radio advertising effective?
Yes. No other medium can reach such a broad cross section of potential customers as radio can. No other trafﬁc network in Tennessee can expose your message to 105 radio stations as On Time Trafﬁc can.